Jordan Women’s Collective 2023 Announcement

Extending the life of the Jordan Brand’s impact-driven initiative founded in 2020 and expanded Globally in 2022, the 2023 North America Jordan Women’s Collective was announced to the world. Comprised of 11 culture shifters, community builders and creatives across New York, Chicago and Los Angeles, dedicated to driving equity for women across sneaker and basketball culture in diverse ways. To celebrate the the new class, the 2023 Collective was captured by former professional athlete and celebrated photographer, Djeneba Aduayom. I worked with After Hours Agency and Jordan Brand internal teams to craft art direction and set design concepts for the Announcement shoot in Salt Lake City, Utah. Announcement content went live across owned platforms, paid media, earned media, integrated media and organic social.

My Role: Art Direction, Post Production