Life Coach

Your future is calling. Are ready to pick up? And with that subversive messaging (pasted across NYC streets), we kicked off Coach’s first immersive pop-up experience. The interactive, open-to-the-public, pop-up melded established brand codes (NYC, nostalgia and Americana) with of-the-moment mysticism (tarot, sound baths and astrology). The result; an unexpected experiential that put a premium on user experience, production values and content opportunities over overt product marketing.

My Role: Art Direction, Graphic Design