London Signature Campaign

Out of home advertising to promote brand awareness around the re-introduction of Coach’s iconic Signature C pattern.

Location: London, UK

My Role: Graphic Design

Signature Remix

A series of graffiti wall murals done by some of NYC’s most influential artists. Custom printed fold out map of mural locations were handed out in retail stores to encourage customers to go find them IRL.

Location: New York, NY

My Role: Graphic Design

 

Artists’ murals pictured from right to left: Thomas Allen, WhIsBe, Jason Naylor, GIZ

Summer Signature Campaign

Summer campaign to re-introduce Coach’s iconic Signature C pattern. Marketing assets included a homepage takeover, printed catalog and out of home advertising.

Location: London, UK

My Role: Graphic Design

 

Credits

Creative Direction: Sarah Solitrin
Photography: Nick Riley Bentham

Next Project: Macy’s Mother’s Day