Coach x Selena: Coach House

Event to launch Selena Gomez’s first line of handbags designed in collaboration with Coach. Design assets included a store takeover, custom bus exterior/interior, printed lookbook, shopper stickers, and a documentary style video.

Location: Coach House 5th Avenue, NYC

My Role: Graphic Design

Credits

Creative Direction: Sarah Solitrin
Visual Merchandising: Samar Younes, Pedro Motta

Coach x Selena: The Grove

Pop-up to launch Selena Gomez’s first line of ready-to-wear in collaboration with Coach. Design assets included a container style pop-up structure, posters, printed lookbook, entry ticket, in-store vinyls, and OOH advertising.

Location: The Grove, LA

My Role: Graphic Design