Turn Up the Vote

In September 2020, SoundCloud kicked off its first “Turn Up the Vote” campaign to encourage U.S. based users and employees to participate in the U.S. election. The campaign mobilized the reach of the SoundCloud platform amongst young users, and the unique connection between creators and fans to power a call-to-action journey. To amplify the messaging, the music team looked to enlist Cardi B, one of the most well-known voices in hip-hop, to help act as the ultimate hype-person to drive home the importance of voting. Leveraging artist press photos, I leaned into traditional American iconography to create custom collages that reinforce the power of community and the importance DIY and grassroots efforts can make in the election process. 

My Role: Art Direction, Graphic Design